People are rapidly getting their boring tasks done thanks to the blessings of ChatGPT. This amazing AI invention is named a chatbot, but trust me, it’s a lot more than just a chatbot. You can get anything done using it; all you have to do is use the correct prompts and add a little bit of human touch.
But how is ChatGPT supposed to help in our work related to sales? In this article, we’ll provide you with everything on how to use ChatGPT in your sales and marketing tasks.
Table of Contents
If you’re willing to let it, ChatGPT can perform the majority of your boring tasks. Here’s a list of major sales tasks to do with ChatGPT are –
- Writing Blog Posts
- Write Engaging Social Media Posts
- Write Cold Emails
- Competitor Analysis
- Sales Training
- Answer Simple Queries
- Sales Pitches
Why Should You Use ChatGPT in Sales Tasks?
This question might have just crossed your mind after reading the intro; “Why the hell do I need ChatGPT for my sales?” You might be a professional with years of experience and full of confidence that you’re the best in your profession. But trust me, no matter how good you are, ChatGPT can always add a little bit more value to your work.
So, here are a bunch of reasons why you should use ChatGPT in your sales.
- Updating Yourself
By deciding to let ChatGPT help you with your sales work, you are ensuring that you’re staying up-to-date with the latest trends and technologies. You might not agree with this now. But in the near future, people who are using ChatGPT now will be a hell lot more efficient in their work compared to others.
- Boost Your Efficiency
Speaking of efficiency, ChatGPT is ready 24/7 to deliver as much efficiency as you want. People who’re using ChatGPT can do their mundane tasks in a matter of seconds now. The more you use it, the more tricks you learn and the more you understand things to get more and better quality work from ChatGPT.
- Add Creativity
The human brain is limited to its biases and experience. But that’s not the case for ChatGPT. You can get any form of work in any form you’d like from ChatGPT. It’s because ChatGPT has been fed trillions of blogs from trillions of sources, and we don’t even know how many writers have contributed to it. So, there’s no lack of creativity in ChatGPT. Just use the right prompts, and ChatGPT will teach you quantum computing in a way that even a 7-year-old toddler can understand.
- All-in-one
When your business scales up or sales increase, you’ll need to hire more people to handle the work. But that’s not the issue with ChatGPT. It can handle as much workload as you can not even imagine. So, in the long run, it will keep your team size small and save you a ton of money.
How to Use ChatGPT for Sales
Before hopping on to make your sales pitch effective using ChatGPT, there are a few things that you need to consider. This will help you to use ChatGPT as efficiently and effectively as possible.
- Audience Identification
As a salesperson, you might need to work with a variety of items. And selling different pieces of items is not an easy thing. Sales teams spend hours brainstorming to find out the major pain points of the customers for the items that they are selling. Don’t worry; as you have ChatGPT now, you don’t need to brainstorm for hours to do that.
Just ask ChatGPT, and it’ll let you know. You can use the below-mentioned prompt to start with.
“I’m trying to sell [Item name]. Tell me the major pain points of [Item name] users that they will purchase [Item name].”
- Tone Matters
At times, you might want to adjust the tone of your product’s introduction with your brand’s vibe or culture. ChatGPT can help you with that as well. You can either write an introduction to the product by yourself and ask ChatGPT to adjust the tone. Or you can ask ChatGPT to write an introduction to the product from scratch in the right tone; both will work.
- Convincing Customers
You want to make sure that your product’s perceived value to the customers is very high. That’s why you should clearly write what your product offers and what its advantages are. Ask ChatGPT to write down the major advantages of having your product. You can use those points while talking to the customers.
- Controlling
Once you’re using the outputs from ChatGPT, you will see that some messages are working very well in conversion while others aren’t getting any replies. You can tell ChatGPT that and ask to improve that output to make sure it brings conversions.
8 Best Ways to Use ChatGPT to Skyrocket Your Sales
Below are the tasks where ChatGPT can help you to get them done faster, increase your efficiency, and skyrocket your sales.
- Writing Blog Posts
Blog posts are great for getting organic traffic. If you have a website and generate sales through that website, you already know how crucial it is to write engaging blog posts on different platforms that bring in traffic. The more posts you have on different places, the more the traffic count will be and the more sales you’ll have.
But as humans, we have limited thinking capability and time. This is where ChatGPT comes in. You can use ChatGPT to write blog posts for you in a matter of seconds. You can also ask ChatGPT to give you blog ideas related to your product or give you some creative ways to get sales appointments.
- Write Engaging Social Media Posts
Another use you can make of ChatGPT for sales is to make it write engaging social media posts. Social media algorithms have changed a lot in the last couple of years. A post either gets a hit or dives into the delves of utmost nowhere if you’re not willing to pay for ads.
One solution for this is to make amazing and eye-catching posts through ChatGPT. ChatGPT will make sure that the reader gets hooked from the first line. You can even write scripts for YouTube or TikTok using ChatGPT.
- Write Cold Emails
Email marketing is still a thing now. If you can get the best leads, all you have to do is write exciting cold emails using ChatGPT. Although conversions are a bit low from email marketing, it costs less as well.
- Competitor Analysis
You can ask ChatGPT to write down the names of the top market shareholders of your product category and further ask them to write down the strategies they use to do some competitor analysis. Although you might not get the latest data from ChatGPT, it’s always worth a shot.
Who knows, ChatGPT might be able to give you an insight that you can not find anywhere else that you’ll make your sales go skyrocket.
- Sales Training
If you’re a newbie at sales or just starting out in your sales career, ChatGPT can be your best trainer. As a newbie, you can get confused about typical sales processes and phrases. Don’t worry; now, you don’t have to spend hours on Google to find the blog that explains perfectly what you’re looking for.
Just go to ChatGPT and ask it to explain the thing in a way that you understand the best. On top of that, you can also ask ChatGPT to let you know about the best practices in sales or what you should be careful about in your career. You can even ask ChatGPT to summarize large books written by famous people in sales under a certain number of words.
Trust me; these hacks will save hundreds of hours in your sales career and give you the best interactive sales ideas.
- Answer Simple Queries
If you have to chat with customers in real-time (or your team has to do it), you can easily automate this task with ChatGPT. Just create a conversation with ChatGPT and let it know the details of the product that you’re trying to sell.
Next time, when a customer asks any question regarding your product, just copy that question and paste it onto ChatGPT. You can easily copy the output from ChatGPT to reply to the customer. In this way, you can save a lot of your (or your team’s) time and ensure swift customer service.
- Sales Pitches
You can actually create total sales pitches using ChatGPT. Just provide every piece of information regarding your product and ask ChatGPT to write a sales pitch for specific customers. You can even point out the sections you want to be in your sales pitch, or you can ask ChatGPT to put more emphasis on some specific points.
- Getting Insights from Large Datasets
ChatGPT has now launched its ‘Code Interpreter.’ This is a tool that you can use to get insights from large data sets and even create various visuals from the data. You just have to feed ChatGPT the CSV file and ask it to point out the major insights from the dataset.
But make sure you are not inputting any sensitive information into ChatGPT as it still is a third-party website.
How to Improve Sales Talk Using ChatGPT
Use these tips to improve your sales talk.
- Cut-off Jargons.
If you ask ChatGPT to simplify something, it can end up using jargon that you can not use in your sales talk. So, make sure to cut off the jargon from the writing.
- Focus on One Thing
While putting a command on ChatGPT to make you a sales pitch, ask it to focus on your selling point. You can also ask it to mention the customer’s pain point as well.
- Give a Frame
If you ask ChatGPT to come up with a sales pitch from scratch, it can end up messing it up. So, make sure to provide it a frame so it knows exactly what to write and where to write.
- Learn From ChatGPT
After a failed sales pitch or call, you can write down the whole script using a voice recording system, paste it onto ChatGPT, and ask ChatGPT to identify the probable problems in the sales pitch or why the client didn’t accept the call. ChatGPT can identify things that our eyes can miss.
B2B Sales Tips for Using ChatGPT to Skyrocket Your Sales
Here are some best practices for using ChatGPT in sales.
- What Do You Want? Figure it out.
Every sales team or person does different types of work. Their work often doesn’t match, and thanks to the social media boom, salespeople now have to do newer things every week. So, you have to first figure out what you want ChatGPT to do for you.
The use cases that we have mentioned before are the generalized ones. All of them, or perhaps any of them, may not apply to you or your team. It’s you who needs to decide on which thing to automate using ChatGPT.
- Focus on the Quality of the Prompts.
People using ChatGPT often tend to write short or vague prompts, and ChatGPT doesn’t get clear. This may be saving you time, but actually, it is costing you more time as you have to write a lot of prompts.
Instead, you can write one single prompt that is detailed enough that ensure ChatGPT understands what you’re looking for. In this way, you can get high-quality outputs from ChatGPT.
- ChatGPT isn’t Always Right.
ChatGPT has been fed data up to 2021. So, you can get very recent data and stats from it. That’s why, with ChatGPT, I try to do mainly theoretical work. If you’re doing something that needs stats or citations, make sure to fact-check every single line. Users have reported that ChatGPT tends to write false stats and citations.
- Fine-tuning
Normally, you’re not happy with the initial output from ChatGPT. If the prompts are vague, ChatGPT tends to give a generalized answer. So, always make sure to fine-tune the outputs with multiple prompts.
- Data Security
No matter what, don’t share any sensitive information about yourself or your agency with ChatGPT. Although it’s very helpful, ChatGPT is still a third-party website for your company. And it stores user data on its servers. In case of any data breach, your data stored in OpenAI’s servers will be at risk. So, always use exemplary information instead of real information while engineering prompts.
Conclusion
ChatGPT comes with its own advantages and disadvantages. But if we’re willing to use its advantages in our B2B sales process, we can make our sales work look much easier. But one thing is for sure: people using ChatGPT now are making a lot more money than they used to and getting a lot more done than in the past. So, it’s your choice whether you’re willing to give ChatGPT a shot.
Frequently Asked Questions
What is the best use of ChatGPT in sales?
The best use of ChatGPT in sales is to write amazing cold emails through it. It will surely bring conversions if you can fine-tune the output to perfection.
How to use ChatGPT for sales forecasting?
You can use the Code Interpreter from ChatGPT to forecast sales. Just input the data on ChatGPT and ask it to forecast the sales based on the previous numbers.
Can ChatGPT replace sales jobs?
ChatGPT isn’t going to replace sales jobs. But people who know how to use ChatGPT efficiently surely will.