Real Estate is one of the world’s most valued and validated business sectors. As land becomes less available, the demands are soaring worldwide. No matter where you go, property prices are a hot topic in any city; be it London, NY, Delhi, or Dhaka. Just like real Estate, one of the most talked about things of 2023 is ChatGPT. This amazing chatbot is working hand in hand with people to make every sector more and more efficient.
Table of Contents
So, how to use ChatGPT for real Estate? ChatGPT can work on hundreds of things related to real Estate, and the list will never end. But the most prominent usage should be to use in –
- Descriptions for listings
- Amazing emails
- Scripts for phone calls
- Brainstorming
- Content creation
- Customer service etc.
How to Use ChatGPT for Real Estate?
ChatGPT can do things that we humans can’t even think of. From our day-to-day tasks to creating something great, ChatGPT can come in handy in everything.
But, if we divide broadly, you can use ChatGPT in real estate in two main subjective ways. These are Actionable ways and Exploratory ways.
Actionable Ways are how you use ChatGPT to do specific things like creating product listing descriptions, optimizing your emails, generating keyword ideas, brainstorming etc.
In this way, you don’t just fool around with ChatGPT but log in to it to get some specific tasks in your day-to-day life. You don’t ask ChatGPT any questions; you just give it specific commands, get your thing done, and leave.
Exploratory Ways are the ways where you keep a tab open with ChatGPT throughout your working hours. And whenever you need to brainstorm about something or feel stuck, you go to ChatGPT and see if it can provide you with anything.
One example of this can be used while writing video scripts or blog content for real estate businesses. If you feel like there’s a gap in your content, but you can’t specifically tell where it is, you just paste it into ChatGPT and ask it if it can see any gaps in the content.
We hope you’ve understood the Exploratory ways of using ChatGPT. But today, we’ll be providing you with a big list of actionable things that you can get done through ChatGPT for your real estate business.
List of Actionable Things to Get Done by ChatGPT for Real Estate Agents
Let’s take a look at the best things that you can get done by using ChatGPT as a real estate agent.
- Item Descriptions
The best thing you can do via ChatGPT as a real estate agent is to get listing descriptions of your products. Everybody knows that ‘Storytelling’ is crucial for catching the attention of the viewer. And trust me, ChatGPT is a pro at this.
But most agents aren’t using ChatGPT in the proper manner. A simple hack to get a great property description from ChatGPT is to provide it with ample information regarding the property. Here’s an example.
“Write a listing description using the information provided below. Make sure you grab the attention of the reader by just reading the first two lines so that the reader gets hooked. [Property Information i.e. Bedrooms, Bathrooms, Size, Balconies etc].”
Try to be as specific as possible when working with ChatGPT. The more specific your command is, the better the output you’ll get.
- Optimizing Emails
As a real estate agent, you may have to write a lot of emails to people. But optimizing and aligning those emails to the right tone is a pain. You can use ChatGPT to do that. Just make a draft of your email and paste it onto ChatGPT, asking you to align the email to your desired tone and optimize it so that the reader is bound to read the email completely. You’ll be amazed to see the results.
- Content Creation
We all know the importance of having a blog for our companies. The blog not only increases the weight of the domain but also brings organic traffic to our websites. But you’ll have to pay a good amount to have decent in-house blog writers. Here comes ChatGPT; now, you don’t need to have any in-house writers. You just need a person who can create effective and optimized blogs through ChatGPT.
If you can do it yourself, it’s fine as well. Just make sure to make the commands as specific as possible.
- Brainstorming
Well, it seems like you have to invite another member to your meetings from now on, and that’s ChatGPT. ChatGPT is amazing at generating non-traditional ideas. You can generate ideas for marketing campaigns, social media strategies, and web-content, etc. You just have to let ChatGPT know where you’re stuck; it will clear your ways. Fascinating, isn’t it?
- Keyword Research
We’ve already talked about generating blogs through ChatGPT. But it can help you get content ideas as well. You can input your keyword, and ChatGPT will develop topics related to the keyword that you can write about. You can even ask ChatGPT to provide you with keywords related to any specific keyword.
- Copywriting
If you’re running campaigns on social media for your real estate agency, then you should already know that we have to write a lot of captions, taglines, headings, etc. ChatGPT can be very smart when it comes to copywriting. Just let ChatGPT know the details of your campaign and ask it to generate the captions and taglines in short.
- Write Scripts for YouTube and TikTok Using ChatGPT
The procedures are the same as writing blogs with ChatGPT. You just have to specify that you’re writing a script for a video, and that’s it. ChatGPT will get the work done within seconds.
- Use ChatGPT for Translations
If you’re someone who works with overseas clients, then this will apply to you. You can just paste client texts or documents written in another language and ask ChatGPT to translate them for you. This can save you a lot of hassle and money.
Tips for Using ChatGPT as a Real Estate Agent
ChatGPT is a fun-to-use tool, but whether you can get the best out of it actually depends on how you use it. So, take these tips to get the best out of ChatGPT.
- Be Patient
Don’t just throw a topic to ChatGPT and ask it to write a complete blog or script at once. You should rather take step-by-step procedures to get the best out of ChatGPT. You can start with generating the content outline first.
Then ask ChatGPT to write the parts of the content one at a time.
- Data Security
ChatGPT stores the user’s data that we input while using it. So don’t go on to input everything about your company in ChatGPT. Your company’s confidential data will be at risk if a data breach happens. That’s why you have to make sure that you’re not inputting any confidential data about your company or clients while using ChatGPT.
- Proofread
ChatGPT is miles away from being perfect. It can generate meaningless words and wrong citations as well. So, always ensure you’re reading everything ChatGPT generates before pasting it elsewhere.
- Be Specific
We’ve already talked about this, but this is so important that we have to remind you again. Be as specific as possible with ChatGPT. Avoid any vogue questions; otherwise, your time will be well-spent, and you’ll get frustrated.
Do’s & Don’t When Using ChatGPT in Real Estate
You have to abide by some rules while using ChatGPT in real estate. You can call these the do’s and don’ts of using ChatGPT.
Do’s
- Brainstorm Using ChatGPT
While doing our day-to-day work, we can often get stuck in between things. The brains get jammed and we can’t think of something right. ChatGPT can help in these situations. Just write on ChatGPT about the problem you’re facing and see probable ideas to handle or solve the problem. ChatGPT will never disappoint you.
- Go Section-by-Section
If you’re writing a video script or a blog using ChatGPT, make sure to divide the work by multiple sections. ChatGPT tends to repeat things if you just command it to write the whole thing at once. By going section-by-section, you can make the most out of ChatGPT and create valuable content.
- Inspire Your Employees to Learn ChatGPT
It can surely make you look cool in front of everyone if you’re the only person in the organization who knows ChatGPT hacks. But it won’t make the organization much more efficient. On the other hand, if your employees learn to use ChatGPT, they can get a lot more done in a short time. This will increase the overall efficiency of the organization. So, make sure to inspire others as well to learn ChatGPT.
- Use Your Native Language
You may not know this, but ChatGPT knows approximately 95 different languages. So, if your English is not that good or you’re feeling that ChatGPT isn’t quite getting what you’re telling it to do, feel free to use the language that you’re good at. There’s a high possibility that ChatGPT too knows that language.
Don’ts
- Just Copy and Paste
If you have been using ChatGPT for a while, you should have already noticed that it writes sentences like “Sure, here is the ‘X’ and hope it solves your problem’’. These types of sentences are usually found at the start or end of the message. If you’re just copying and pasting things from ChatGPT, everyone will know that you’re using it. So, make sure to cut off these parts before sending them to anyone.
- Overuse ChatGPT
Stop yourself from relying too much on ChatGPT. Otherwise, you can end up forgetting or losing your own skills. Remember that ChatGPT is only there as an assistant and it should not be everything that you’re supposed to do.
- Take Decisions From ChatGPT
ChatGPT was trained using human-made content and data. We all know that we have biases in one way or the other. So, don’t take decisions entirely from ChatGPT. Always use your own thinking and judgment before reaching a conclusion from the content generated by ChatGPT.
- Expose Confidential Information to ChatGPT
Real Estate contract papers will often contain a term about confidentiality. For this, you can not share this information with anyone residing outside of the organization, even if it’s an AI technology. So, don’t drop your confidential contract papers on ChatGPT, otherwise, the contract can get terminated.
Conclusions
ChatGPT is revolutionizing the ways we do our day-to-day stuff. People who use it in their daily lives can save a lot of their time and focus on the more efficient ones. As a real estate agent, you should let ChatGPT do the mundane work while you focus on bringing in more high-ticket clients or sales.
Frequently Asked Questions
How can I use AI as a real estate agent?
You can use the power of AI as a real estate agent to generate content ideas for your website, make product descriptions, optimize your emails etc.
Will AI replace real estate agents?
No, real estate agents can not be replaced with AI. But AI can surely get some tasks done by real estate agents as good assistants.
Is there an AI for real Estate?
There’s no AI for specifically real estate tasks so far. But, real estate agents can use ChatGPT to get some of their tasks done.